I was reading in Seth Godin's blog today and saw a profound statement that made me stop and think. Many times as we build our blogs and businesses we forget to give something worth paying for and worry about what people might pay. If you have a quality product or information that is of value to a person then price is not always a factor. Of course you don't want to over or under price what you are offering. Just make sure the the value is there and everything else will take care of itself and the purchase will be there.